Which products should you grow, fix or drop?
Big companies decide where to put money with a 2×2 matrix. This version uses numbers every small business already has: your sales trend and your margin.
Free tool
Product portfolio mapper
List your main products or services. For each, enter sales for the last 6 months, sales for the 6 months before that, and your rough gross margin. Your numbers stay in your browser. If you subscribe under your map, we receive only the verdict (for example fix or drop), never your numbers.
Product or serviceSales, previous 6 months (RM)Sales, last 6 months (RM)Gross margin %
Gross margin = (price − direct cost) ÷ price. A rough estimate is fine.
Fill in at least two products to see your map.
Want the thinking behind it, with a real Malaysian company? Read the guide